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A Long-Term Perspective

Our goal is to deliver consistently profitable growth and strengthen our position as Latin America's largest integrated beverage company.

With this in mind, our strategy is to

(1) leverage our soft-drink business' diverse geographic footprint and unique distribution network;

(2) spearhead positive change in the Mexican beer industry and turnaround our newly acquired Brazilian beer business;

(3) expand our beverage platform through our fast-growing Oxxo convenience-store chain; and

(4) create synergies and accelerate innovation within our business.

As a result, we look to deliver superior service to our consumers and customers, generate sustainable value for our shareholders, and enrich the communities we serve.